International market entry mode strategy: a region-within-country perspective
- Creator: O'Cass, Aron , Ngo, Liem
- Resource Type: conference paper
- Date: 2008
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
- Creator: O'Cass, Aron , Ngo, Liem
- Resource Type: conference paper
- Date: 2009
Explaining brand performance differentials between firms via innovation and marketing
- Creator: Ngo, Liem , O'Cass, Aron
- Resource Type: conference paper
- Date: 2008
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
- Creator: Ngo, Liem , O'Cass, Aron
- Resource Type: conference paper
- Date: 2009